I’m Matt Shinberg, a native Mainer and communications professional with more than a decade of experience helping organizations tell clear, credible stories.
My background is rooted in journalism. I’ve led newsrooms, managed breaking news coverage, and worked directly with reporters across Maine and New England. That experience shapes everything I do today: I focus on accuracy, strong messaging, and knowing what audiences (and the media) actually care about.
Through Shinberg Creative, I partner with local businesses, nonprofits, schools, and mission-driven organizations to strengthen their visibility and reputation. My work spans public relations, media relations, content strategy, copywriting, photography, video, and digital storytelling. Whether it’s launching a platform, navigating a sensitive issue, or building a consistent brand presence, I help clients communicate with confidence and intention.
I’ve served as a communications advisor to senior leaders, managed crisis response, increased earned media coverage, and built content systems that are practical and sustainable, not overproduced or bloated. The goal is always the same: clear stories, smart strategy, and work that delivers results.
I’m based in southern Maine and bring a local perspective, strong regional media relationships, and a collaborative approach to every project.
If you need a steady communications partner who understands both storytelling and strategy, let’s talk!