For more than a decade, I’ve helped organizations tell stories that matter. Before starting Shinberg Creative, I spent years in television news, rising to executive producer at WMTW News 8, where I led award-winning coverage of breaking news, elections, and major community events. That newsroom experience taught me how to communicate with clarity, accuracy, and confidence when the stakes are high.
Since then, I’ve advised superintendents, CEOs, and leadership teams on strategic communications, media relations, and public messaging. I’ve led communications through crises, built trust with employees and communities, and helped organizations explain complex issues in ways people understand.
Today, I bring that same newsroom mindset to every client. Whether it’s shaping a brand story, preparing leaders for the media, managing a crisis, or creating content that connects with customers, I help organizations communicate clearly, build credibility, and earn trust.